Description
Learn from proven digital marketers to effectively leverage Google’s powerful advertising platforms to drive targeted traffic, generate leads, and significantly boost your sales revenue through Search Engine Marketing (SEM).
A power pack guide, with Step-by-step tutorial videos, audio and various resources in pdf format are all included.
Course Highlights
- Learn how Search Engine Marketing (SEM) differs from Search Engine Optimisation (SEO) and why it’s crucial in today’s digital marketing strategy.
- Discover how to research high-value keywords and assess competition, search volume, and cost using Google’s free-yet-powerful Keyword Planner tool.
- Follow a guided process to set up your Google Ads account and create ads, choose targeting options, and set budgets effectively.
- Discover Google’s Search and Display Networks, how they function, and where your ads can appear.
- Learn how to use the Google Display Network with campaign management tools to enhance SEM effectiveness.
- Compare Manual Cost-Per-Click (CPC) vs. Smart Bidding methods like Maximise Clicks and Target Cost Per Acquisition (CPA) to meet different campaign goals.
- Track key metrics such as Click-Through Rates (CTR), Conversion Rates, Return on Ad Spend (ROAS), and Cost Per Conversion/Acquisition to ensure campaign profitability.
- Learn to identify and protect your campaigns from click fraud, including setting up IP exclusions and adjusting targeting.
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