Description
Learn how to optimise a website to appear on the first page of Google search results organically to save on marketing expenses by generating traffic and leads at no costs.
A power pack guide, with Step-by-step tutorial videos, audio and various resources in pdf format are all included.
Course Highlights
- Discover the three main parts of how a Google Search works: Crawling, Indexing, and Serving Search Results.
- Differentiate between On-Page SEO (optimising website content), Off-Page SEO (gaining exposure and trust through backlinks), Technical SEO (aiding search engine crawling and user experience), and Local SEO (targeting a local area).
- Understand what contributes to search engine rankings on Google, including keywords, metadata, link building, and SEO technicality.
- Explore practical ways to improve your website’s search engine ranking, such as building quality links, writing SEO-friendly content, ensuring a responsive website, expanding CTR, and using SEO-friendly media.
- Master the process of keyword research, including brainstorming, expanding lists with tools like Google Trends, curating keyword lists (especially long-tail keywords), choosing the right keyword tools, grouping keywords, and planning your strategy.
- Optimise content creation for Search Engine Optimisation by understanding your target audience, performing keyword research, adding images or videos, crafting eye-catching titles, including compelling CTAs, and prioritising consumer experience.
- Utilise tools like Google Search Console and SemRush to monitor website performance, track keyword rankings, CTR, bounce rate, conversion rate, and identify site exit points.
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